Only 10% of the total world population play games. The rest never even care about game nor will buy a console only because a cool game. This is the reason behind social game. In Japan, most social games even designed to be played only for 1 to 1:40 minutes to match the transit time between the high speed train station.
Social game features
- leader-boards
- friend gating: cannot progress without friend's help
- freemium: to get as many people to play the game
- player interaction
- in game
- out of game (brag/ share)
- gifting/ begging: ask friend for things to speed up progress
- asynchronous
KPIs (Key Performance Indicators)
- ARPU (Average Revenue Per Users)
- ARPPU (Average Revenue Per Paid User)
- DAU (Daily Active Users)
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